Evidently, an iterative approach calls for quality and agile decision-making. McKinsey ran a survey on decision-making in organizations as this becomes even more critical in times of urgency and uncertainty.
Creating an innovative culture that brings results is awfully complicated. This is because the reality for innovative companies is very different from the one often transmitted to us with sweetened, simplistic visions.
The concept of agility has to do with capacity, as in employees can respond quickly and appropriately to the information on the changes in the environment. Competitively too, because as organizations harness speed and response effectiveness.