Experto Meta4

Guadalupe García-Soto

Guadalupe Garcia-Soto is specialized in B2B Marketing and Communication and has over 15 years of professional experience in the field of business technology solutions. Graduated in Media Sciences from the European University of Madrid, holds a Master’s degree in Marketing and Information Technology from Instituto de Empresa, and completed the Advanced Program in Communication Management from ESIC. Currently she heads the Meta4 Marketing and Communication department in Spain.

All posts

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el 18, Jul 2018

Today’s organizations tackle their need to get to know each one of their employees to personalize action plans, and thus, improve their employees' work experiences.

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el 10, May 2018

Consumer have become the main creators of the largest ever volume of data, the study predicts that this trend will change, and that companies will go on to create 60% of the information by 2025.

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el 17, Jan 2018

The notion of Employee Centricity emerges from putting the employee right at the heart of their company strategies.

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el 18, Sep 2015

Talent Analytics: Trend and Reality

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el 12, Jun 2014

In order to awaken reflection among attendees—HR managers of some of our most important customers—the day began with an introduction...

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el 20, Feb 2013

What are the repercussions of CSR for the HR domain? Global organizations are addressing the new social demands voiced by their interest groups through environmental and social actions.