El desarrollo de nuevos productos es complejo, y cada vez lo es más. Los responsables de renovar la oferta de una empresa deben entender la evolución de las necesidades del cliente, entender como explotar los beneficios de las tecnologías emergentes, diseñar modelos de negocio robustos y trabajar para alinear a los distintos actores, involucrados en el proceso, para garantizar el éxito del nuevo producto.
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