The Employer Branding Today

Share on facebook
Share on linkedin
Share on twitter

“Employer branding” is a very hot topic today. The term according to Wikipedia refers to  “An organisation’s reputation as an employer. It was first used in the early 1990s, and has since become widely adopted by the global management community. Minchington (2005) defines employer brand as “the image of your organization as a ‘great place to work’”. Employer branding is concerned with enhancing your company’s employer brand.”

As the new communication behaviours in a Web 2.0 world evolve, a number of factors have contributed to increase its relevance:

Actually,  recruitment is been done through the Internet, either through ad-hoc recruiting portals or through company corporate job s1D0-51B ites. The Big Data development is also enhancing the capabilities to perform these selection processes at a global scale, and with far greater effectiveness.

Additionally, social networking is changing the way companies are perceived. Employees and their families, applicants, external providers, consultants, etc. all together are currently shaping the brand of an enterprise. Recommendations today are worth more effective than the old ‘one-way’ message we were used to in the past. Naturally, this has contributed to a higher business transparency and an increased corporate responsibility. Companies now have not only to worry about their brand image, in the traditional way; they  really need to reach out to a wider range of people. And that is very positive.

Traditionally, marketing and HR departments have not been as close as we might think. Today there is no excuse: both must be well coordinated to spread out a consistent image and that aligns with the business objectives. This means being particularly careful with the organization’s presence on the Internet as an employer: the company’s profile on Linkedin, how vacancies are offered and trying to present it in an attractive way to find the best talent.

This is particularly important in the current situation: recruiting talent is more complex than ever. Within a study conducted by Accenture last February, there is a significant imbalance in the jobs
C4090-451 offered and the capacity of unemployed people in Europe. Therefore, finding the best candidates within your company, and globally, has become a priority for any HR department.

So… care for your employer branding!

Share on facebook
Share on linkedin
Share on twitter
Share on facebook
Share on linkedin
Share on twitter

ESCRITO POR

Experto Meta4

Related Posts

Jefes que lideran el trabajo híbrido requieren creatividad y compasión
Share this post!
Share
February 24, 2022
It is a reality that the hybrid work model will grow this year because employees are seeking to hold on to the ‘positive’ effect of the pandemic, in terms of balancing home and work…
Lo que debes tener en cuenta para tu estrategia de Talento Humano en el 2022
Share this post!
Share
February 17, 2022
What are the industry opportunities and challenges you need to be aware of? How can you generate more value for the organization?
Los 5 pilares del nuevo contexto laboral
Share this post!
Share
January 27, 2022
The Covid-19 pandemic has caused a paradigm shift in all areas, especially in the HR function, which has had to transform many of its working procedures and tools to adapt to the new uncertainty of work and to maintain business continuity.